Sunday, April 11, 2010

What is To Write Love on Her Arms?

To Write Love on Her Arms, or TWLOHA, is a non-profit organization that aims to help people that struggle with suicidal thoughts, depression, self-injury, and addiction (Smith). According to twloha.com, about 121 million suffer from depression around the world. Of these 121 million, about 2/3 are never treated for their depression. Furthermore, 18 million of these cases occur in the United States. What started as blogging about helping someone struggling with addiction, self-injury and depression, TWLOHA has launched itself to the international spectrum that now boasts merchandise, blogs, tours, and sponsorships (Glock). TWLOHA propelled itself to this level by integrating itself into the music world. Bands have benefit and awareness concerts, branding the TWLOHA name; the organization tours with bands and speaks at concerts and schools in the area; bands have specialized TWLOHA merchandise that fans can purchase to donate to the cause; and, songs and lyrics are used by the organization to get messages across to followers and those in need (Glock).

No comments:

Post a Comment