What is his and the organization's goal and how do they plan to reach it?

In 2007, Tworkowski’s goal for TWLOHA was to raise $100,000 (Conny). However, in 2008, the organization raised $2.9 million in merchandise alone (Glock). He explained that 25% of the income goes directly to treatment and recovery organizations. As one can see, the organization is far-exceeding the expectations of its founder. Tworkowski also has non-financial goals, as well. He aims to tour with bands and speak internationally. He has already been to Australia, but plans to spread his influence to Europe and several other continents (twloha.com). In Spring of 2007, Tworkowski and some of his interns toured with Bayside and Anberlin during Warped Tour, speaking in front of crowds as big as 20,000 people (Conny). He is incredibly gracious to these bands, who have not only been accepting to his organization, but the music they produce inspires those who TWLOHA are trying to help. The TWLOHA founder explains, “I believe in their story, as it is one of pain and loss, of overcoming and letting go. They make music that is raw and honest and intense” (Conny). Having music and words to relate to, Tworkowski believes, is that much more helpful in the recovery process. Convincing people that they are not alone, that pain is a part of life and others feel it, too, is a realization that, through music, can act as a catalyst on the road to redemption. Overall, Tworkowski aims to spread the word of TWLOHA and help as many as he can. Slogans like “Love is the Movement,” “Hope is Not a Myth,” “Stop the Bleeding,” and “Rescue is Possible” have become everyday vernacular on twloha.com, t-shirts, posters, and in minds everywhere because of the organization’s reach (Goins).